Guy Kawasaki hosted a panel discussion with some teenage adults which bore some interesting insights. You can view the whole discussion here. This is a US panel, but the information is still insightful.
- In this panel of 6 people 2 of them (girls) send over 4000 text messages a month.
- Very few of them watched more than a couple of hours of TV a week and all of it was tivo’d so all ads were skipped.
- Almost all of them subscribed to or at least read wired.
- Almost all of them are on Verizon.
- When asked what gadget or service they would want they almost all wanted a converged mobile device that held everything all their content, music, video, and acted as a billing device so they could buy stuff.
- All of them were on myspace or facebook (no surprise there).
- None of them knew what RSS was.
- None of them wrote a blog but most read them.
- Only one of them knew what a wiki was but they all used wikipedia.
I think it's interesting that only one of them knew what a wiki was, but they had all used Wikipedia. I also think it's interesting that they all read blogs but didn't know what an RSS feed was.
With Google Reader's new search functionality, just adding feeds and mining them for data, as and when you need that info, is very powerful. I've been doing that with GMail for years now on developer mailing lists and it's incredibly useful.
