Tag Archive for 'social networks'

Linqia launches as a social network marketplace

Published
by
Rick
on May 6, 2009
in Social Networking, Uncategorized and advertising
. 1 Comment

Here’s how Linqia works.

If you have social networks on one hand and potential commercial partners on the other, Linqia is design to be a marketplace where the two can meet for sponsor partnerships or whatever. One of the partners it’s been working with has been Nike which has a new shoe for golfers. It needed to reach social networks, so Linqia worked with its agency on a test run of how to promote the shoes inside its test-bed of social networks. In real time the agency could see the response in the networks and just pay for results.

Linquia’s business model is that it gets a revenue share on the deal.

In December it launches its technology to enable the real-time transactions between commercial entities and networks, but for now it’s on a recruiting drive to fill out its marketplace of social networks.

Read more @ Techcrunch UK uk.techcrunch.com

Posted via web from rickwilliams’s posterous

The difference between forums, blogs and social networks

Published
by
Rick
on February 5, 2008
in Social Media
. 0 Comments

Forums should be like social mixers. Everyone is at equal level, milling about and discussing various topics with others. Forums allow anyone to start a topic and anyone to respond to one. Members are often at equal level, and content is usually segmented by topic. (rather than by people).

Blogs are like a keynote speech where the speaker (blogger) is in control of the discussion, but the comments area allows questions and comments from the audience. Kind of like a Q&A session after said keynote.

Blogs are journals often authored by one individual, and sometimes teams. In the context of business communication, these are often used to highlight exclusive content and talk with the marketplace, joining the conversations that existing external bloggers are having.

Social Networks are like topic tables at a school lunch. Imagine a fresher’s fair with big white signs above big long tables inviting people to sit down and join up with others of a like-minded interest? It’s like that.

Social networks allow people to focus on a person’s relationships or interests, rather that just their focused on topic. People that know each other (or want to meet each other) can connect via a variety of common interests. These are great tools to get people of like interest to connect to each other and share information.

In this way, it’s possible to concentrate on the selling points of each and hopefully bridge people’s expectations when using them.

flip.com turns to widgets

Published
by
Rick
on January 14, 2008
in Social Networking
. 0 Comments

fliplogo

Flip.com was launched in February 2007. Today Conde Nast, which owns flip.com, announced that it was reversing its strategy saying that Flip will be “reshaped as a flexible web application designed to live on social networking platform, starting with Facebook.”

Translation: “We give up.”

flipcom

From the above you can see that at its peak flip.com was getting over 400,000 monthly users, so what happened?

I think there are a number of reasons:

  1. The campaign money ran out – social communities need to keep going far longer than your average campaign timeframe otherwise the time invested by your audience will turn from advocacy to distrust.
  2. There weren’t enough clearly defined success criteria to guage whether more investment should be made in maintaining it.
  3. The ‘niche’ they were going for (teenage girls) wasn’t niche enough. It was too big a market segment to succeed.
  4. Flip.com was born out of a print culture – they couldn’t conceive of simply building an application – which is what they’ve ended up with, so they created alot of editorial that people didn’t read or interact with.

It’ll be interesting to see what happens…

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