These are the 5 guiding principles I believe need to be implemented by companies moving into digital:
- Trust
- Identity
- Openness
- Innovation
- Simplicity
Each piece of work should strive to touch each of these 5 principles.
My name is Rick Williams and I'm Creative Development Director at AKQA, London. The thoughts on this blog are mine and not those of the company I work for.
Recent Posts
- An update
- One-To-Few Communication
- Some thoughts on sharing content
- How my online consumption is changing
- My take on Google/Adobe partnership with Chrome/Flash
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- Nice iPhone app with built-in incentives. Genius concept. Check it Out.
- Digital Democracy – some themes to look out for in UK General Election campaign
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