DataPortability – Connect, Control, Share, Remix from Smashcut Media on Vimeo
More information can be found on ReadWriteWeb.

From a brand point of view it’s important to realise that by incorporating the same accessibility you’re enabling more people the opportunity of interacting and experiencing your own content, brand and services.

What France Telecom (and Orange) needs more than anything is a consumer-focused marketing strategy as to why OpenID is useful/beneficial. Right now it just yells ‘so what’, but with its customer base of 40million users, all of whom can be verified as real people, France Telecom is going to have quality OpenIDs, with billing addresses, likes and dislikes and spending patterns.