From a brand point of view it’s important to realise that by incorporating the same accessibility you’re enabling more people the opportunity of interacting and experiencing your own content, brand and services.
What France Telecom (and Orange) needs more than anything is a consumer-focused marketing strategy as to why OpenID is useful/beneficial. Right now it just yells ‘so what’, but with its customer base of 40million users, all of whom can be verified as real people, France Telecom is going to have quality OpenIDs, with billing addresses, likes and dislikes and spending patterns.
My name is Rick Williams and I'm Creative Development Director at AKQA, London. The thoughts on this blog are mine and not those of the company I work for.
RT @jonspruce: RT @testingqa @dailytestingtip: want to see how your app works on the iPhone? Cheap? Try http://bit.ly/5MWCC #qa #testing 10/14/09 10:36am
RT @db: Luxury Brands and Social Media by @juliaroy: http://bit.ly/14FdKc 10/14/09 10:35am
RT @Gennefer: Interesting interview w/Flickr Co-Founder Caterina Fake on the value of viral loops: http://sty.im/EnngAA 10/14/09 10:30am
HBO Imagine Raises Bar for Seven Echo & New Advertainment Models http://cli.gs/LHeng 10/14/09 10:22am