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Tag Archive for 'Nike'

Nike+ Trash Talk Banner

Published
by
Rick
on April 30, 2009
in advertising
. 0 Comments

Posted via web from rickwilliams’s posterous

Nike PhotoiD

Published
by
Rick
on June 21, 2008
in akqa, mobile and trends
. 3 Comments

Credit to the guys in the AKQA Mobile team!

Nike PhotoiD has been featured on the Guardian’s website and on Cscout as a new mobile marketing trend.

For those who haven’t heard about Nike PhotoiD it’s a piece of software which analyses the pixels colours within an image and generates a pair of Nike iDs for you based on those colours.

MMS your picture and the word DUNK to 88247.

Not only is it cool but it actually works. I tested it out about 6 weeks ago on some of my friends and they were really impressed.

The difference between a widget and an application

Published
by
Rick
on February 20, 2008
in Social Media, advertising and application
. 0 Comments

The previous post got me thinking of another outcome due to the differing functionalities of the two platforms. The concept of what a widget is and what an application is becomes clearer:

  1. 2nd generation widgety microsites in widgety-sized living spaces
  2. engaging and useful applications which make use of your digital web of friends.

    This second type of application can be split into another couple of sub categories:

  1. Utility apps – Training regimes (Nike+) and or niche digital organisers, a bit like ‘calender’ on Steriods which benefit aspects of your real life.
  2. Games – Engaging multiplayer, multi-platform, geo-positioned, haptics-enabled bundles of fun to be shared with friends and family. Where you can put the age old disciplines of human competitiveness, cooperation and comparison to the test. And before you ask, yes, “Compare”, “Crush” and “Growing Gifts” are all games.

The most successful of these will create an experience which offers both usefulness and enjoyment. Nike+ is sure to fare well, but who says there won’t be other Nike applications in the future? How difficult would it be to imagine an entire suite of specialist applications all created by Nike and sitting on your desktop…

As Nokia demonstrated at the Games Developers Conference this week, along with rumours of a partnership between Apple and games company Gameloft, we shouldn’t think that the internet is the only place, or the best suited, to socially interact.

facebook vs. opensocial

Published
by
Rick
on February 20, 2008
in Social Media and application
. 0 Comments

Shuzak’s presentation is very interesting.

One slide particularly got me thinking about some of Facebook’s recent moves. In the last couple of weeks Facebook has begun to put the kosh on invites in order to create more thoughful and considered applications and drive the spammers away.

I thought OpenSocial’s achilles heel was this lack of ‘virality’. It’s possible to create generic applications, but OpenSocial cannot take advantage of Facebook’s social graph. It is however scalable. And that’s the irony, because if you build something on Facebook that works through the social graph, it will be impossible (at the moment) to get it working across OpenSocial – All those viral invitations useless…

By pushing back so heavily on the invites, Facebook is helping developers not to think about how to game viral goodness out of the platform, but instead how to build really engaging applications. It also let’s any particularly successful applications that work on OpenSocial to benefit from additional engagement with the social graph rather than being spammed with it.

Despite Facebook’s very clean and well documented platform, the numbers still matter, and although the experience and audience will be more engaging and valuable on Facebook, it’s dwarfed by the 250+ million accessible users available on OpenSocial. I’d hate to be an OpenSocial developer right now though…it looks painful!

Undoubtedly there’ll be experiences created for both platforms, but I doubt very much whether there’ll be one killer branded application that’ll work just as well on either…unless it’s a mobile one…who could forget Tetris :)

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