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Here’s how Linqia works.
If you have social networks on one hand and potential commercial partners on the other, Linqia is design to be a marketplace where the two can meet for sponsor partnerships or whatever. One of the partners it's been working with has been Nike which has a new shoe for golfers. It needed to reach social networks, so Linqia worked with its agency on a test run of how to promote the shoes inside its test-bed of social networks. In real time the agency could see the response in the networks and just pay for results.
Linquia's business model is that it gets a revenue share on the deal.
In December it launches its technology to enable the real-time transactions between commercial entities and networks, but for now it's on a recruiting drive to fill out its marketplace of social networks.
Alot of the time it's really obvious that Asia is a totally different market to the one in the West.
QRCode adoption and mobile phone interaction are 2 of the most glaring differences between our habits and Asia's - what you learn from people's insight, like that of Jan Chipchase, is that despite our differences the mindset, no matter how subliminal, is in tune.
Which is what makes these insights in online video viewing habits in Asia so interesting.
Obvious differences include Anonymity but there are many more similarities that I relate to and believe in:
Participation - this is on the rise as a larger percentage of the audience engages and overcomes a technological barrier. e.g. Karaoke, Wii, 1v100, Facebook, Twitter etc.
Long form quality content is most popular online/VOD programming - As if you didn't know, Content is King
Social Advocacy holds greatest sway - What your friends, family and peers think and say matters more than anything else in getting eyeballs - advocates not eyeballs matter in the long tail. e.g. BBC David Attenborough documentary fares better than Battle at Kruger (eventually...)
Local brands dominate Asian online video landscape - This is so much more relevant based on yesterday's news in the UK that our Independent TV company, ITV, reported enormous losses. When will local advertisiers start having much more sway over national advertising?
I came across an extraordinary documentary yesterday (nod of the cap to Iain Tait @ Poke). This is by far and away the very best thing I’ve seen on the internet since the Kersal Massive.
This is Donk-tastic! Watch the full documentary.
At first I thought it was a spoof in a classic Chris Morris kind of way, but then I realised there are just too many good bits for it to be fake.
This is totally genuine.
The Blackout crew have 4million hits on YouTube with 'Put a Donk On It':
The scene is focused around Fandom & a strong DIY UGC ethic. In some ways it's more digital than Digital and others are copying the style:
Newham Generals feat. Dizzee Rascal - Violence:
It's affronting, cheap, sexist and refines the lowest common denominator...It's totally Donk...
Is it the beginning of the end for Twitter...or is Twitter more than a fad?
Philip Schofield - http://twitter.com/schofe (2,366 followers in a week after that little piece to camera on This Morning)
Jonathan Ross - https://twitter.com/Wossy (13,933 followers)
Stephen Fry - https://twitter.com/stephenfry (51,000 followers)
Alan Carr - https://twitter.com/AlanCarr (4,018 followers)
And Dancing On Ice (wtf?!?!?) - http://twitter.com/dancingonice – In fact everything to do with Dancing on Ice has gone completely Social Meedja. They’ve got a Facebook page ( http://www.facebook.com/pages/Dancing-on-Ice/49073635635) and they’ve even given Schofield a Flip camera (!?!?!) to create impromptu pieces to camera and behind the scenes footage. I digress....
Twitter’s good for celebrities because it can be done on the go from your phone.
Twitter’s good for Brands because they can announce offers. Dell has achieved over $1million sales directly from Twitter: http://tinyurl.com/6hxk7d
Twitter’s good for fictional characters – as long as there’s buy-in from the studios – see the ‘Becoming a Mad Man’ article.
Twitter’s got some real legs when it comes to TV in general. or Dr. Who...What if you could follow the Doctor and get his thoughts whenever he’s not in a scene – The thoughts & emotions of the Doctor when he’s not in the scene; after a big argument for example or by adding a quick retort out of ear shot?? You could get the Doctor to ask for advice and get the audience to reference material online that could help him...Good for spin-offs or integrated two-way ARGs. Some fool out there is calling this Transmedia, but essentially it’s just a different way of telling a story....
