Archive for the 'trends' Category

Nike PhotoiD

Credit to the guys in the AKQA Mobile team!

Nike PhotoiD has been featured on the Guardian’s website and on Cscout as a new mobile marketing trend.

For those who haven’t heard about Nike PhotoiD it’s a piece of software which analyses the pixels colours within an image and generates a pair of Nike iDs for you based on those colours.

MMS your picture and the word DUNK to 88247.

Not only is it cool but it actually works. I tested it out about 6 weeks ago on some of my friends and they were really impressed.

Mobile Multiplayer Trans-Reality Games - part 1

MMTRG (Mobile Multiplayer Trans-Reality Games) is an evolution of MORPG (Multiplayer Online Role Playing Games) fusing the real world with the virtual, digital world via your mobile and GPS. One of these is CitySlikkers and was one of the 10 Android apps I highlighted last week.

City Slikkers - Pervasive Game on the City
CitySlikkers is one of a handful of mobile games that have been devised which integrate the real world with a virtual gaming world via the mobile.

What’s brilliant about CitySlikkers is that…

“…the playing community will always be a minority they hereby form some kind of elitist, secret society which is based on knowledge, but not financial or political power.”

This elitism is the basis on which William Gibson’s ‘Spook Country’ professes to “secrets [being] the very root of cool.”

The game combines elements of strategy, role-playing, sports, social and tactical games, but in contrast to popular MMORPGs (Massive Multiplayer Online Role Playing Games), the outcome of the actions as well as the new connections made between people, will affect normal life as the everyday city is no longer the same due to the players‘ experience.

City Slikkers - Pervasive Game on the City

CitySlikkers looks brilliant, but I’ve been thinking about games alot recently - more on that in future posts - but the lure of mobile and the additional dimension it opens up, is fascinating.

With Apple’s iPhone 2 offering 3G and GPS and Nokia’s N95 and upwards offering the same, being constantly connected and able to be pinpointed on a virtual map via GPS is becoming the norm and with it comes enormous opportunities in changing the game of Gaming.

MMTRG is a blog which documents a list of developers and the games they’ve dreamt up and news surrounding them - It’s worth a read…

Other avenues worth following include location based games, Alternate reality gaming and a couple of games that Blast Theory, based down in Brighton have already evolved:

Uncle Roy All Around You
- more info here.
Can You See Me Now
iPerG
Participate
CivilAction - an urban code chase game.

What’s key to the last few examples is that at the heart of the games is storytelling. If the story isn’t convincing enough then people aren’t going to play. If it’s believable though then you’ve got a runaway hit on your hands…As always, making the technology invisible to the player is paramount to success.

Top 10 web design styles for 2008

Vintage / Retro Styles
2008 Design Trends

Handwritten Notes and Paper Clips
2008 Design Trends

Grungy
2008 Design Trends

Splatter Ink
2008 Design Trends

Watercolor
2008 Design Trends

Collage
2008 Design Trends

Sketches and Handwritten Fonts
2008 Design Trends

Big Fonts
2008 Design Trends

Script Fonts
2008 Design Trends

Wood Pattern
2008 Design Trends

You can be the judge as to whether they are or not, but nevertheless it’s a great list.

Nine digital trends of the future

Really interesting presentation from Steve Rubels, more detail here and here.

Cut and Paste feels like the most obvious trend to me and the one in least doubt. Unless Digital Agencies begin to embrace the open-source nature of the internet on behalf of their clients, no one will appreciate the enormous benfits of what doing so are.