This is the question Todd Purgason, Creative Director of Juxt Interactive, posed yesterday when he spoke at FlashontheBeach in Brighton. Firstly, let me start by saying that I admire Todd’s work and the work that’s come out of Juxt Interactive for a long time. However, I didn’t feel he really attempted to answer the question…so I’m going to try. Continue reading ‘Is it better to be memorable to fewer or consumable to more?’
Archive for the 'Social Networking' Category
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I was having a conversation with a friend of mine the other day and it’d be interesting to get others’ views on this and what, potentially, can be done to all the content that’s currently being uploaded to places like flickr and youtube. As digital online experiences move onto the desktop and become easier for people to use, more and more people will begin to upload more and more content because it’ll be easy to. Which of those 300 images you’ve just left to upload through Flickr’s uploadr you want to be public and which of them you want to stay private will become very important.
Tied into this is the whole subject of DRM. You Tube’s deal with Warner Music the other week made headlines because Warner Music has agreed to make all of its music videos available on You Tube. What escaped the headlines was an announcement from YouTube stating that they had developed a new technology that will automatically discover copyrighted music used in videos. Currently there are no details, but the company has said it will detect copyrighted music in use, keep track of royalties owed and allow rights holders to veto the use of their music if they so wish – a very big shift away from the YouTube model of 6-9 months ago which was “don’t ask/don’t tell”.
On the flip side of this is Microsoft’s new Zune player which, it was announced last week, will NOT play files wrapped in the company’s own WMV & WMA DRM technology!!! If that wasn’t enough of a sucker punch to have the thing bite the dust it was also disclosed that any content being uploaded to the little sucker will be wrapped in its own DRM!!! This is contrary to any artist wishing to use a Creative Commons license – and flies in the face of ‘DRM protecting the rights of artists’.
Another implication of DRM appeared with the update to iTunes the other week. Whilst it’s possible to download mp3s and burn them to disk you’re unable to do so with newly purchased movies…
Mike Arrington, of Techcrunch fame, spoke at The Future of Web Apps Summit and gave a low down of who, as he saw it, the winners and losers throughout the year were. It makes for a very interesting read. His opinion, and who am I to doubt him, suggests that the obvious winners have been the Social Networks… Continue reading ‘The Future of Web Apps’
Beaten to it! AutoTaggingPhotosByEventAndLocation – This is an idea that Tristan, a friend at work, had months ago for some client work. It’s not quite the same, but it’s pretty close. Imagine the potential if you weren’t just tied to Events and Places, but also to Friends, Families and even things as abstract as Music…
Greg Narain has an interesting article on his blog concerning Social Networking sites. In it he talks about the crop of current socail networking sites and what will be the difference between the survivors and the vanquished…
“But something deeper inside the wave is forming beyond social networking infused products multiplying like mice.Some of this gelled for me during a meeting with Fred Krueger and Evan Rifkin of TagWorld. The startup is building a comprehensive communications and media platform, not just a social networking site with profiles, buddy lists and
photo sharing. Krueger says his goal is to allow users to easily build complex Web sites with sharing and a social network as the underlying fabric.The so-called architecture of participation is slowly gestating in the bellies of hundreds of startups and established players, and the social Web, made by humans for humans, is taking shape on top of the grid. Sharing and collaboration is not an afterthought bolted onto email or deployed in a separate server for workflow.” – Dan Farber
Heard of Robert Scoble? No, I hadn’t either until yesterday. He was a Microsoft employee who was responsible for much of the positive press around Microsoft. Through his blog he managed to carve a human face for Microsoft and did much to get people to take a new look at the long hated company.
He has now resigned and gone to work for PodTech.net. Heard of them? No I hadn’t either (do you see a theme forming??). PodTech.net is a site which, until recently, was run by a husband & wife team in their spare time. I say recently because they’ve both just quit their jobs in order to dedicate all their time to podcasting/videocasting because they’re raking in $85,000 a week in advertising revenue.
Now just off the bat, that’s alot of money to be making, and it’s clearly not sustainable, but it does emphasis what I’m seeing more and more with the clients I work with. There is a clear shift away from traditional media advertising towards niche markets where advertiser’s money can be shown to have a greater effect and increase sales. Obvious, I know, but a tipping point which creates bubbles…
