Archive for the 'R&D' Category

How my online consumption is changing

Time is finite and is becoming more valuable to me every day.

I’m finding myself using my handset (an iPhone) to keep up with news via my RSS feeds (which I’m still a big fan of) and for casually grazing on Twitter for interesting insights & articles.

I use Reeder 2.0 for reading blogs & Tweetie 2.0 for Twitter.

I’m a paid up member of Pinboard (I got in early when it was less than a $1) rather than delicious for a number of reasons, one of them being that anything I favourite on Twitter automatically gets picked up and stored on my Pinboard account for future reference. Additionally, I can store stuff on Pinboard as something to be read later or as public; All very nice features.

I have a posterous account, a Tumblr account and this blog.

I am beginning (admittedly slowly!) to separate my own personal thoughts to just this blog (hence the lack of updates since they generally take longer to write). Comments I want to make on an article, video or image that I read, watch or view to my posterous blog and a general ‘river of interesting things’ to my Tumblog.

I generally auto-post to Tumblr and Twitter from Posterous, but I’m still playing around with auto-posting in general and haven’t found a sweet spot. On that note I’m looking into which is like a cross between Twitterfeed and Yahoo Pipes on Steroids. It looks really cool, just haven’t had the opportunity to sit down with it properly yet.

I have added my starred items RSS feed from Google Reader to my Tumblr account. I tend to ‘star’ anything that looks interesting in my RSS feed, particularly when I’m on the underground and have no signal.

If I read something that I’d like to comment on, then Reeder gives me the option to email the article and I’ll email that to my posterous email address, creating a post there. Depending on what tags I associate with the email that post will auto-post the same article to both my Tumblr account & my blog here…keeping up? ;p

If there’s something I read while I’m out and about using Reeder I can do one of 3 things:

I can email it to my posterous account and it will auto-post it to my blog and Tumblr based on the email address I use. (For more on how posterous works have a look at the FAQ section on – It makes posting stuff really easy.)
I can star it and it will automatically appear in my Tumblog.
I can choose to Tweet it or send it to pinboard. Sending it directly to pinboard keeps it private, sending it via Twitter broadcasts it and then it gets picked up by pinboard and stored publically.

So that’s about it. I’m still tinkering, but I’m managing to keep on top of things mainly traveling to and from work. I’m still limited by not being able to work well off-line when I don’t have a signal, but I’m getting there and keeping my fingers crossed that it’s a feature of the upcoming iPhone 4.0.

My take on Google/Adobe partnership with Chrome/Flash

There’s been a lot of announcements (here and here) recently about the partnership between Google and Adobe in some supposed hardened stance against Apple.


Something I haven’t heard mention of though, is how strong a browser-based phone solution such a partnership could offer. Has anyone heard of Ribbit? I think an implementation of Ribbit and Google Voice would be interesting…I haven’t read it, but this Google Wireless Telecom Strategy report is bound to unearth some interesting info.

Personally this is big news and a bold move by Adobe and Google, bringing more weight to the Open Screen Project.

URL shortening and why it’s important to brands

Links are the lifeblood of the internet.

Social media tools such as Twitter and Facebook are giving people the power to 'spread' content that they like and that they think their friends and followers will like.
Because of the 140 character constraint, links to content invariably are fed into url shortening solutions. There are over 100 such solutions online right now.

URL shorteners are very simple, they take a url such as:
and shorten it to become something like this: (this doesn't work by the way)

The benefits are huge:

It enables you to take your brand into these areas (e.g. and not – This is free advertising.
It increases trust and click-through rates. e.g. You know that clicking on it will take you to something to do with nike.
It enables you to track where and how people are finding your content by ensuring you're adding the necessary meta data and tracking info to the links you are shortening.

One way to try this out in a cost effective way is by using For $99 a year you get 10,000 unique urls a month, all tracked by Google Analytics and customisable by you.

Posted via email from rickwilliams’s posterous

Schulze&Webb: Here & There as a video

Schulze&Webb created this brilliant visual as a solution to improving the way in which we use maps.

Then they did this:

Giant Etch A Sketch

Credit where it’s due – How they built this is incredible!

Posted via web

Tourality – Outdoor GPS Multiplayer Game for Mobile Phones

Tourality is a new type of game for your mobile phone that combines sporty outdoor activity with virtual gaming experience.

In contrast to normal sport simulations, you will face the real challenge of reaching geographically defined spots in reality as fast as possible and before your opponents.

Posted via web from rickwilliams’s posterous

What kind of snowflake are you?

For the winter season 2008-9,! decided to put its office window to good use and build an interactive display. Based on an original concept by John Nussey, Jon Hewitt & Andras Szalai, we decided to build an RFID-enabled snowflake generator.

Placed in our London office, alongside a busy corridor, passer-bys are invited to use their Oystercard to discover what kind of snowflake they are. As they move past the windows, the snowfall in the background is gently swayed by their movement, and the last person’s snowflake is in the foreground.

Spinning vinyl iPhone app

Posted via web from rickwilliams’s posterous

Power Shops

Posted via web from rickwilliams’s posterous

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