There’s been a lot of announcements (here and here) recently about the partnership between Google and Adobe in some supposed hardened stance against Apple.
Something I haven’t heard mention of though, is how strong a browser-based phone solution such a partnership could offer. Has anyone heard of Ribbit? I think an implementation of Ribbit and Google Voice would be interesting…I haven’t read it, but this Google Wireless Telecom Strategy report is bound to unearth some interesting info.
Personally this is big news and a bold move by Adobe and Google, bringing more weight to the Open Screen Project.
Google has been running a private beta to a select number of advertisers since May. Today they announced the limited launch of Google Gadget Ads, a new interactive ad format that will run on their content network. Unlike Google AdWords’ existing array of text, video and graphical ads, Google Gadget Ads are designed to be interactive, can be built using HTML or Flash, and support both cost-per-click (CPC) and cost-per-impression (CPM) pricing models (more specs here).
Designed to act more like content than a typical ad, they run on the Google™ content network, competing alongside text, image and video ads for placement.
They support both cost-per-click and cost-per-impression pricing models, and offer a variety of contextual, site, geographic and demographic targeting options to ensure the ads reach relevant users with precision and scale.
Gadget ads are also built on an open platform, allowing anybody from individual advertisers to agencies to set up and run ads on the Google content network, the world’s largest global online ad network. Plus, gadget ads will not command any serving or hosting costs.
Feedback from preliminary beta participants, including brand advertisers such as Pepsi-Cola North America’s Sierra Mist, Intel, Honda, Six Flags and Paramount Vantage, has been overwhelmingly positive.
Here’s the rundown on Google Gadget Ads:
- The ads are interactive
- They can be both HTML and Flash based
- Google Gadget Ads can incorporate real-time data feeds
- Different targeting options – contextual, site, geographic, and demographic
- Built on an open platform – open to anyone
- They can be placed on any web page, including iGoogle
- Detailed interaction reports – track dozens of actions within each ad unit
Here’s an example from Honda:
and here are the specifics of the campaign.
(More Google Gadget Ads examples here)
via Marketing Pilgrim