Archive for the 'Google' Category

My take on Google/Adobe partnership with Chrome/Flash

There’s been a lot of announcements (here and here) recently about the partnership between Google and Adobe in some supposed hardened stance against Apple.

Whatever…

Something I haven’t heard mention of though, is how strong a browser-based phone solution such a partnership could offer. Has anyone heard of Ribbit? I think an implementation of Ribbit and Google Voice would be interesting…I haven’t read it, but this Google Wireless Telecom Strategy report is bound to unearth some interesting info.

Personally this is big news and a bold move by Adobe and Google, bringing more weight to the Open Screen Project.

Google’s OpenSocial API

Google’s announced OpenSocial, an API which enables applications to be wrapped in a universal API which allows them to work across a number of different social networks. And all I can say is so what?

Google’s OpenSocial API is just a common Google-sponsored widget format for mini-applications. One which Google owns the control on. Sure, anyone can write an app using OpenSocial, but anyone can write an app on Facebook too. It looks just as proprietary as the Facebook system it more or less copies.

What’s crucially missing from this solution is openness – What OpenSocial offers is a way in which any application can be wrapped in a container API. That container API is tweaked and made to fit with each of the different social networking solutions out there. This means that the code in the app doesn’t need to change; if the app needs a list of my friends it just calls:

container.getFriends().

If my app sits on my Hi5 page it will get those friends one way and if I have the app on my MySpace page it’ll get my friends another way. The app itself doesn’t care how that happens – that’s the Container API’s job.

The Container API has not been mentioned, it’s the elephant in the room. With access to it I could create a social network on my blog…or Nike could sign up to it and ensure that already popular social apps could fit into their site furniture on their domain, rather than having to fit into another social network’s furniture e.g. Sponsored pages on MySpace. Powerful eh? You can appreciate why it hasn’t been mentioned given the speed at which they’ve released OpenSocial this is clearly an aspect of the API which needs a little more thought and consensus.

It’s the 1st question to ask when considering a brand such as Nike and whether they’d want to sign up to OpenSocial in the future, and that’s the most exciting thing about Google’s announcement of OpenSocial – It stops us from chasing functionality and concentrating on the basics, WHATEVER the social network happens to be.

The conversation is finally moving towards the root of social networking, and I’m all for that.

google announces launch of gadget ads

Google has been running a private beta to a select number of advertisers since May. Today they announced the limited launch of Google Gadget Ads, a new interactive ad format that will run on their content network. Unlike Google AdWords’ existing array of text, video and graphical ads, Google Gadget Ads are designed to be interactive, can be built using HTML or Flash, and support both cost-per-click (CPC) and cost-per-impression (CPM) pricing models (more specs here).

Designed to act more like content than a typical ad, they run on the Google™ content network, competing alongside text, image and video ads for placement.

They support both cost-per-click and cost-per-impression pricing models, and offer a variety of contextual, site, geographic and demographic targeting options to ensure the ads reach relevant users with precision and scale.

Gadget ads are also built on an open platform, allowing anybody from individual advertisers to agencies to set up and run ads on the Google content network, the world’s largest global online ad network. Plus, gadget ads will not command any serving or hosting costs.

Feedback from preliminary beta participants, including brand advertisers such as Pepsi-Cola North America’s Sierra Mist, Intel, Honda, Six Flags and Paramount Vantage, has been overwhelmingly positive.

Here’s the rundown on Google Gadget Ads:

  • The ads are interactive
  • They can be both HTML and Flash based
  • Google Gadget Ads can incorporate real-time data feeds
  • Different targeting options – contextual, site, geographic, and demographic
  • Built on an open platform – open to anyone
  • They can be placed on any web page, including iGoogle
  • Detailed interaction reports – track dozens of actions within each ad unit

Here’s an example from Honda:
honda_google_gadget
and here are the specifics of the campaign.
(More Google Gadget Ads examples here)

via Marketing Pilgrim

Facebook applications: google’s social search widget

Google has launched a search widget for Facebook that lets you search the web and share the results with your friends. Sadly, it has errors on the first page on launch. Expect more mainstream features to be ported to Facebook and for it to sit on top of the social engine.

Thanks to Jeremiah Owyang

Facebook’s targeted ads

Facebook can segment some ads by gender and city, not even Google Ad Sense can be this accurate. Mashable wonders if this is clever or evil? I say clever, and if deployed correctly, the ads may be more relevant to the user –and less disruptive. Imagine if ads became so intelligently contextual that they are as valuable as news items on a feedreader.

Thanks to Jeremiah Owyang

On a side note, threebillion* released a video of some stats they’ve pieced together:

“32% of British 11-20 year olds said they would be happy to recieve advertising messages to their mobiles…71% said they would be happy to recieve advertising messages targeted to their particular interests”.

*3 billion is the size of the world’s population under 25yrs




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