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	<title>Rick Williams &#187; captology</title>
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	<description>ramblings of a creative developer</description>
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		<title>UK&#8217;s first cashless and paperless fare system</title>
		<link>http://www.pixelpod.co.uk/blog/2008/02/03/uks-first-cashless-and-paperless-fare-system/</link>
		<comments>http://www.pixelpod.co.uk/blog/2008/02/03/uks-first-cashless-and-paperless-fare-system/#comments</comments>
		<pubDate>Sun, 03 Feb 2008 12:28:16 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[captology]]></category>
		<category><![CDATA[persuasion]]></category>

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		<description><![CDATA[Bus operator Go North East claims to be the UK&#8217;s first cashless and paperless fare system allowing customers to order and receive tickets by texting &#8220;txt2go&#8221; to the number 60060. The system was developed by Go North East in partnership with IT services company Atos Origin and mobile-ticketing specialist Swiftpass.
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			<content:encoded><![CDATA[<p>Bus operator <a href="http://www.gonortheast.co.uk/">Go North East</a> claims to be the UK&#8217;s first cashless and paperless fare system allowing customers to order and receive tickets by texting &#8220;txt2go&#8221; to the number 60060. The system was developed by Go North East in partnership with IT services company <a href="http://www.uk.atosorigin.com/en-uk/">Atos Origin</a> and mobile-ticketing specialist <a href="http://www.swiftpass.com">Swiftpass</a>.</p>
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		<title>Another example of Persuasive technology &#8211; Frozen Pea Fund</title>
		<link>http://www.pixelpod.co.uk/blog/2007/12/21/another-example-of-persuasive-technology-frozen-pea-fund/</link>
		<comments>http://www.pixelpod.co.uk/blog/2007/12/21/another-example-of-persuasive-technology-frozen-pea-fund/#comments</comments>
		<pubDate>Fri, 21 Dec 2007 10:21:12 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[captology]]></category>
		<category><![CDATA[pink ribbon]]></category>

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The Frozen Pea Fund has been set up to persuade people to donate the price of a couple of bags of frozen peas every Friday for Pink Ribbon Breast Cancer Awareness.
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<a href="http://frozenpeafund.com/">The Frozen Pea Fund</a> has been set up to persuade people to donate the price of a couple of bags of frozen peas every Friday for Pink Ribbon Breast Cancer Awareness.</p>
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