Archive for the 'captology' Category

UK’s first cashless and paperless fare system

Bus operator Go North East claims to be the UK’s first cashless and paperless fare system allowing customers to order and receive tickets by texting “txt2go” to the number 60060. The system was developed by Go North East in partnership with IT services company Atos Origin and mobile-ticketing specialist Swiftpass.

Another example of Persuasive technology – Frozen Pea Fund

frozen_pea
The Frozen Pea Fund has been set up to persuade people to donate the price of a couple of bags of frozen peas every Friday for Pink Ribbon Breast Cancer Awareness.




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