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	<title>Rick Williams &#187; Apollo</title>
	<atom:link href="http://www.pixelpod.co.uk/blog/category/apollo/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.pixelpod.co.uk/blog</link>
	<description>ramblings of a creative developer</description>
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		<title>Project Aviary</title>
		<link>http://www.pixelpod.co.uk/blog/2007/10/01/project-aviary/</link>
		<comments>http://www.pixelpod.co.uk/blog/2007/10/01/project-aviary/#comments</comments>
		<pubDate>Mon, 01 Oct 2007 15:25:15 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Apollo]]></category>
		<category><![CDATA[Flex]]></category>
		<category><![CDATA[R&D]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[AIR]]></category>
		<category><![CDATA[Aviary]]></category>
		<category><![CDATA[online word processor]]></category>
		<category><![CDATA[smart image resizing]]></category>

		<guid isPermaLink="false">http://www.pixelpod.co.uk/blog/2007/10/01/project-aviary/</guid>
		<description><![CDATA[Given the announcements at MAX this morning, this is very interesting. Aviary is a suite of rich internet applications geared for artists of all genres. From image editing to typography to music to 3D to video, we have a tool for everything. At Worth1000, we are creating a complex ecosystem for artists and providing the [...]]]></description>
			<content:encoded><![CDATA[<p>Given the announcements at MAX this morning, <a href="http://www.creationonthefly.com/">this </a>is very interesting.</p>
<p><img class="tt-flickr" src="http://farm2.static.flickr.com/1130/1468713046_2955a89d60.jpg" width="500" height="139" alt="birds" /> </p>
<p><strong>Aviary </strong>is a suite of rich internet applications geared for artists of all genres. From image editing to typography to music to 3D to video, we have a tool for everything. At Worth1000, we are creating a complex ecosystem for artists and providing the world with free, capable collaborative tools and an approach to collaboration and rights management that will turn the marketplace for online art on its head.</p>
<p>&#8220;All of our tools are based right in your browser or as downloadable AIR applications. Our tools all communicate and relate to each other. To illustrate an example: You can import a swatch from Toucan into Phoenix, while doing complex bitmap processing of a 3D object developed in Hummingbird. Finally, you can take your finished artwork and lay it out in Owl as the DVD artwork for a music CD you and your friends put together in Roc and Myna and offer it for sale in our marketplace, Hawk.&#8221;</p>
<p>From the screenshots on their <a href="http://www.creationonthefly.com/blog">blog</a>, it would seem as if all these applications are built in Flex or AIR.</p>
<p>Woodpecker &#8211; their smart image resizing app &#8211; was demoed at Techcrunch40 the other week and incorporates Seam Carving, the process of smart image resizing first pioneered by the brilliant <a href="http://www.faculty.idc.ac.il/arik/">Dr. Ariel Shamir</a>, and can be seen working at MAX if you email the guys at aviary( a )worth1000.com.</p>
<p>The full suite of applications which sit in the Aviary are:</p>
<p><strong>Phoenix </strong>- Image editor<br />
<strong>Toucan </strong>- Color swatches and palettes creator.<br />
<strong>Peacock </strong>- Computer algorhythm-based pattern generator.<br />
<strong>Raven </strong>- Vector editor<br />
<strong>Hummingbird </strong>- 3D Modeller and skinner<br />
<strong>Myna </strong>- Audio editor<br />
<strong>Roc </strong>- Music generator<br />
<strong>Starling </strong>- Video editor<br />
<strong>Owl </strong>- Desktop publishing layout editor<br />
<strong>Penguin </strong>- Word processing software geared towards creative writers.<br />
<strong>Pigeon </strong>- Painting simulator<br />
<strong>Tern </strong>- Terrain generator. This is a mini tool.<br />
<strong>Horus </strong>- Font editor<br />
<strong>Woodpecker </strong>- Smart image resizer (seam carving). This is a mini-tool.<br />
<strong>Rookery </strong>- A free, unlimited distributed file system network that anyone can connect to and store data in. It also powers our search engine.<br />
<strong>Hawk </strong>- Digital content marketplace<br />
<strong>Eagle </strong>- A smart online application that can identify complex data about an image based on the pixel patterns (i.e. which specific camera an image originally came from).<br />
Crane &#8211; Custom image product creator, that can integrate with other websites.</p>
<p>A complete list of tools that are being created can be found <a href="http://www.creationonthefly.com/tools">here</a>.</p>
<p>Buzzword, the online word processor Adobe announced purchasing this morning would seem to fit into the &#8216;Penguin&#8217; category&#8230;I&#8217;ll be watching this space avidly since they seem to have covered off pretty much every aspect of digital design.</p>
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		<item>
		<title>Google Analytics in AIR</title>
		<link>http://www.pixelpod.co.uk/blog/2007/09/25/google-analytics-in-air/</link>
		<comments>http://www.pixelpod.co.uk/blog/2007/09/25/google-analytics-in-air/#comments</comments>
		<pubDate>Tue, 25 Sep 2007 12:43:47 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Apollo]]></category>
		<category><![CDATA[application]]></category>

		<guid isPermaLink="false">http://www.pixelpod.co.uk/blog/2007/09/25/google-analytics-in-air/</guid>
		<description><![CDATA[This unofficial AIR version of Google Analytics delivers the functionality of browser-based Google Analytics but with greater usability and a richer experience. If you haven’t heard of AIR (once named “Apollo”), it’s a platform developed by Adobe that enables web developers to deploy their web services outside of the browser so they function more like [...]]]></description>
			<content:encoded><![CDATA[<p><img class="tt-flickr" src="http://farm2.static.flickr.com/1231/1437204659_96e512cfa7_o.jpg" width="320" height="256" alt="google_anayltics_in_AIR" /> </p>
<p>This unofficial AIR version of Google Analytics delivers the functionality of browser-based Google Analytics but with greater<br />
usability and a richer experience. If you haven’t heard of AIR (once named “Apollo”), it’s a platform developed by Adobe that enables web developers to deploy their web services outside of the browser so they function more like traditional applications.</p>
<p>This is the first AIR program that I have tested that really gets me excited about the platform. As a beta program, it’s not perfect (I ran into a few errors), but overall it has been executed very well. It’salso nice to see such a fully-functional program.</p>
<p>Check out Google Analytics AIR beta. If you don’t already have AIR, you need to download it to use any AIR-base applications (as with Flash).</p>
<p>Both Adobe and Google are involved in this project now. Adobe has included the application in its Showcase program, and<br />
Google product managers and engineers are providing him with feedback and helping him make it more secure.</p>
<p>The beta 2 of Google Analytics AIR will focus on improved international support and the integration of AdWords.</p>
<p>via <a href="http://www.techcrunch.com/2007/09/24/google-analytics-in-air-thats-what-im-talking-about/trackback/">Techcrunch</a></p>
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		<title>Apollo &#8211; first impressions</title>
		<link>http://www.pixelpod.co.uk/blog/2006/10/25/apollo-first-impressions/</link>
		<comments>http://www.pixelpod.co.uk/blog/2006/10/25/apollo-first-impressions/#comments</comments>
		<pubDate>Thu, 26 Oct 2006 00:19:15 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Apollo]]></category>

		<guid isPermaLink="false">http://www.pixelpod.co.uk/blog/?p=31</guid>
		<description><![CDATA[Very interesting posts around the place concerning what people have seen today of Apollo. There have been a number of huge steps that seem to have been made from what I&#8217;ve previously seen. But this ability, to have working websites as Flex DisplayLists, is awesome. Shame the only two plugins they&#8217;re going to support are [...]]]></description>
			<content:encoded><![CDATA[<p>Very interesting posts around the place concerning what people have seen today of Apollo. There have been a number of huge steps  that seem to have been made from what I&#8217;ve previously seen. But this ability, to have working websites as Flex DisplayLists, is awesome. <a title="Apllo browser features" href="http://www.flashmagazine.com/1333.htm">Shame the only two plugins they&#8217;re going to support are Flash and Acrobat</a> &#8211; One of the key aspects of using html in Apollo is going to be script bridging, a more tightly integrated solution than External Interface. By using script bridging actionscript will be able to communicate with JavaScript and vice versa. And the calls to functions across the scripting bridge will be synchronous.</p>
<p>The HTML renderer that&#8217;s been adopted by Adobe is very interesting. They&#8217;ve opted for WebKit, an open source browser engine with an open source Mobile solution as well, possibly enabling the same feature on both platforms?</p>
<p>Adobe are enbracing XHTML and AJAX as part of the solution, not a rival technology, as I&#8217;ve seen many developers on the AJAX world do. Adobe are acknowledging that there is a geniune purpose for XHTML &#038; AJAX combined with the rich media features offered by the swf format.</p>
<p>In the presentation Adobe&#8217;s chielf Apollo engineer talks of combining the text render engine in both the WebKit renderer and the swf player,  known as Saffron and currently part of the Flash player 8 and above feature set, in order that the user is unaware of the makeup of the app.<br />
Oh, and one other thing I found out after watching <a title="Apollo presentation" href="http://seminars.adobe.acrobat.com/p65594978/">this</a> presentation about Apollo, is that crossdomain policy files will not be required in order to access information on different servers.</p>
<p>The bottom line from my point of view is that Apollo offers a solution in which the Interface becomes the most important aspect. We&#8217;re actually getting to a point where we&#8217;re able to think more about why we&#8217;re creating this particular solution, instead of &#8220;wow, look what we&#8217;ve done &#8211; It nearly killed us achieving it, and it&#8217;s not a great expereince, but isn&#8217;t it impressive!&#8221;</p>
<p>I don&#8217;t beleive that Apollo is going to be the right way to go for everything. But I certainly feel there  will be a type of interface and set of functionality for an Apollo app which may work very well in partnership with a mobile and web interface solution.</p>
<p>Update &#8211; <a href="http://video.google.com/videoplay?docid=1551903488172905143">this</a> got sent to me just today &#8211; It&#8217;s a recording of the Apollo session at Max last week</p>
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		<item>
		<title>The Future of Web Apps</title>
		<link>http://www.pixelpod.co.uk/blog/2006/09/18/the-future-of-web-apps/</link>
		<comments>http://www.pixelpod.co.uk/blog/2006/09/18/the-future-of-web-apps/#comments</comments>
		<pubDate>Tue, 19 Sep 2006 00:21:14 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Apollo]]></category>
		<category><![CDATA[R&D]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://www.pixelpod.co.uk/blog/?p=27</guid>
		<description><![CDATA[Mike Arrington, of Techcrunch fame, spoke at The Future of Web Apps Summit and gave a low down of who, as he saw it, the winners and losers throughout the year were. It makes for a very interesting read. His opinion, and who am I to doubt him, suggests that the obvious winners have been [...]]]></description>
			<content:encoded><![CDATA[<p>Mike Arrington, of <a target="_blank" title="Techcrunch" href="http://www.techcrunch.com">Techcrunch</a> fame, spoke at <a target="_blank" title="The Future of Web Apps Summit" href="http://blogs.zdnet.com/BTL/?p=3612">The Future of Web Apps Summit</a> and gave a low down of who, as he saw it, the winners and losers throughout the year were. It makes for a very interesting read. His opinion, and who am I to doubt him, suggests that the obvious winners have been the Social Networks&#8230;<span id="more-27"></span>I guess anyone could have come up with that pearl of wisdom. It&#8217;s what he went on to say that interested me the most. He said he believes that the social networking market is now completely saturated and I&#8217;m right behind him! He went on to say that for that matter so are photo uploading, video uploading, podcasting, blogging and feed readers &#8211; anything you&#8217;ve heard nothing else about for the last 12 months basically!</p>
<p>What he concluded with however, was the still untapped potential in a number of other areas, primarily platform and desktop based. Other areas he mentioned were office efficiency, cloud storage, identity, developer tools, market destruction (such as 1-800-FREE411) and enterprise. He tied into his belief in these areas with mention of Adobe&#8217;s Apollo platform , and having seen it running in the flesh, I&#8217;m inclined to agree.</p>
<p>The opportunities that Apollo offers have not gone unnoticed on me and I&#8217;m incredibly excited about what the future holds in this area. I only picked up on this article this morning, but based on what Mike said, I&#8217;m very interested in  formulating a list of necessary criteria in order to create a platform which ties in with the work that has already gone on &#8211; e.g. Flickr, mySpace, deli.cio.us, writerly etc. in order for people to be able to seamlessly go from one application to another, utilizing additional features such as universal log-in, and desktop communication which haven&#8217;t been possible from inside the browser.</p>
<p>In order to understand some of the problems a product like Apollo potentially alleviates, it&#8217;s important to think about what the current problem is. Online applications &#038; Web 2.0 services haven&#8217;t been able to release themselves from the constraint of the browser for a number of reasons &#8211; the most important and obvious ones being privacy and security. Were you to have a solution which sits on your desktop like any other normal application, then you can begin to offer a solution to currently what we have which is a number of disperate services all assuming that theirs in going to win through. The honest fact of the matter is that whilst there are always going to be market leaders such as YouTube, there are going to be a multitude of other competitiors who just didn&#8217;t quite find themselves in the right place at the right time.</p>
<p>Why is it, for example, that mySpace is more popular than it&#8217;s other competitors such as Facebook? It&#8217;s certainly not for the beautiful design or crafted user experience. Whilst people concentrate on the why, I&#8217;m going to concentrate on improving the how. If you have a solution which offers user&#8217;s a better experience by enabling those solutions to be housed under one roof, you&#8217;re enable a much more seamless experience to the user. Developers can concentrate on what they&#8217;re good at, namely functionality, whilst designers can ensure it&#8217;s as effortless as possible to share information on your desktop with information online, thereby integrating what currently takes some time into something that&#8217;s as easy as dragging a file into a new window.</p>
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		<item>
		<title>Apollo screenshots</title>
		<link>http://www.pixelpod.co.uk/blog/2006/06/14/apollo-screenshots/</link>
		<comments>http://www.pixelpod.co.uk/blog/2006/06/14/apollo-screenshots/#comments</comments>
		<pubDate>Wed, 14 Jun 2006 09:00:08 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[Apollo]]></category>

		<guid isPermaLink="false">http://www.pixelpod.co.uk/blog/?p=19</guid>
		<description><![CDATA[The transparency is nice and the travel app looks thorough, but what I really want to know is whether we can skin up iTunes and tap into the machine’s graphics card ;o) Apollo screenshots]]></description>
			<content:encoded><![CDATA[<p>The transparency is nice and the travel app looks thorough, but what I really want to know is whether we can skin up iTunes and tap into the machine’s graphics card ;o)</p>
<p><a href="http://www.digitalbackcountry.com/index.cfm/2006/6/13/I-Have-Seen-Apollo-and-it-is-Awesome" /><a href="http://www.digitalbackcountry.com/index.cfm/2006/6/13/I-Have-Seen-Apollo-and-it-is-Awesome%3C/a%3E">Apollo screenshots</a></p>
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