Rick Williams

Here’s how Linqia works.

If you have social networks on one hand and potential commercial partners on the other, Linqia is design to be a marketplace where the two can meet for sponsor partnerships or whatever. One of the partners it’s been working with has been Nike which has a new shoe for golfers. It needed to reach social networks, so Linqia worked with its agency on a test run of how to promote the shoes inside its test-bed of social networks. In real time the agency could see the response in the networks and just pay for results.

Linquia’s business model is that it gets a revenue share on the deal.

In December it launches its technology to enable the real-time transactions between commercial entities and networks, but for now it’s on a recruiting drive to fill out its marketplace of social networks.