Despite how many times you’re told, nothing hammers home a trueism more than hearing about it first hand.
Yesterday I had the pleasure of meeting Iain Richardson, an expert in the field of video compression. Over lunch we were talking about the future of video and he described to me his 10yr old’s viewing habits.
First of all, his son has never asked him for a DVD for his birthday or Christmas – he just goes onto YouTube and watches clips of what he’s interested in – as far as he knows his son has never watched a full episode of anything from TV.
A case in point is his current fad for The Mighty Boosh. He and his friends recite sketches from the show to each other with perfect aplomb, yet they’ve never watched a full episode and he’s never asked for the DVD for Christmas or his birthday.
What’s important to him is finding and sourcing the next ‘sick’ clip or sequence and sharing his knowledge.
Nothing new, but it really hit home to me the reality of the every day and the mindset of 10yr olds – there is an immense cultural shift taking place that’s driven by technology and the internet and most people still don’t realise it.