Rick Williams

Redbull USA have released Redbull Connect. Insead of creating their own login and community they are tapping into Facebook’s using Facebook Connect (formerly Beacon).

Users can sign into the site using their Facebook username and password and leave comments on the posts that have been written.

A pop up then appears asking whether you’d like your actions to be broadcast on to Facebook’s newsfeed as a one liner, a short or a full description or not to broadcast it at all. This is then submitted to your newsfeed on Facebook and your Redbull USA activity is broadcast to all your Facebook friends.

It’s early days, but the lure and seamlessness for brands seems too great for this not to be taken up by others.

For brands who’ve been invested and experimenting on Facebook via Pages, this feels like the natural next step. It will be interesting to see what other brands do.