Credit to the guys in the AKQA Mobile team!
Nike PhotoiD has been featured on the Guardian’s website and on Cscout as a new mobile marketing trend.
For those who haven’t heard about Nike PhotoiD it’s a piece of software which analyses the pixels colours within an image and generates a pair of Nike iDs for you based on those colours.
MMS your picture and the word DUNK to 88247.
Not only is it cool but it actually works. I tested it out about 6 weeks ago on some of my friends and they were really impressed.
