Nike PhotoiD

Credit to the guys in the AKQA Mobile team!

Nike PhotoiD has been featured on the Guardian’s website and on Cscout as a new mobile marketing trend.

For those who haven’t heard about Nike PhotoiD it’s a piece of software which analyses the pixels colours within an image and generates a pair of Nike iDs for you based on those colours.

MMS your picture and the word DUNK to 88247.

Not only is it cool but it actually works. I tested it out about 6 weeks ago on some of my friends and they were really impressed.