Bring a public park alive with a swashbuckler’s adventure complete with virtual loot waiting to be unearthed. Tour the Tower of London alongside ghostly guides who reveal the history within. Conduct disaster simulations for emergency responders on real city streets.
Mscapes (short for mediascapes) are digital experiences directly related to where you are. Running on GPS-enabled mobile devices, they change as you move around, enriching the physical world with a layer of digital information, services and media.
Developed in partnership with HP IdeaLabs, MediaScapes are cool for two reasons:
a) The storytelling matters
b) The breadth is infinte
You can create a fictional espionage game or an educational guide to a city using exactly the same piece of software and target different people.
Here’s a video of a game played across London: