Lego’s Social Strategy

Jake McKee, ex-Lego employee and now founder of social media consultancy Ant’s Eye View, talks about his work in developing a community for Lego. Interestingly, his target audience was the parents.

Thanks to Fresh Creation* for the scoop.

  • Jake McKee

    Hiya, thanks for posting the video!

    Actually, it wasn't so much “parents”, as adult enthusiasts. Certainly many of them were parents, but these were folks who were hobbyists who just happened to have chosen LEGO bricks as their creative medium of choice.

    An amazing group. Check out the blog for examples that will blow your mind.

  • rickwilliams

    Hi Jake,

    Many thanks for the info. looks great, I'll definitely be digging through it in a bit more detail.



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