Something happened on Twitter over the last week.
Twitter, the micro-blogging platform used by a niche user-base of very vocal early adopters and internet marketers, took a giant leap in its user-base as the most immediate communication channel of choice again at last week's SWSX conference.
Twitter really took off at last year's SWSX, so it's no surprise that it took the headlines again.
It showed its potential to great effect during the US Super Bowl last November and I would ove to see how it could be used during the European Football Cup this summer.
"The fabric becomes stronger as the threads connect"
The more like-minded people connect with one another, the richer the conversation becomes.
Twitter can take comments made during a TV commentary and extend it online.
The beauty of Twitter is that it's limited to 140 characters per post so either you make your point succintly or you link through to further, more in-depth conversation and opinion.
There's no spam and your peers and audience are individually picked by you - that's a powerful, if not so sexy, channel to get in on from a brand perspective.
For more read these:
Conversations are moving onto Twitter
Ambient Intimacy, Collective Musing & intellectual Musings
Tags: twitter, European Cup
