Vauxhall has partnered with the Bestival crew and organised 2 indoor festival events in the first 2 weeks of May.
“Corsa presents Bandstand steered by Bestival” – one in Liverpool and the other in London on the 10th and 3rd of May.
The website, www.bandstandevents.co.uk is a typical Bestival production, but down in the bottom right hand corner of the homepage is a ‘secret area’ of the site which links through to The C’Mons hiding in the base of a tree. If you click through from there you get to www.thecmons.co.uk, a viral site built by Vauxhall to promote the characters we’ve all seen in the recent Corsa TV ad.
The whole sponsorship of the indoor festival impressed me with it’s subtlety.
Tags: vauxhall, bestival, bandstand events
Can I use this info on my blog using the direct link to your blog? Thanks in advance