Monthly Archive for February, 2008
Page 2 of 2
These are the 5 guiding principles I believe need to be implemented by companies moving into digital:
Each piece of work should strive to touch each of these 5 principles.
AgencySpy reports AKQA is 48th most innovative company globally, with Google in pole position followed by Apple.
From the website:
Most interactive-ad shops master either the creative or the technical; AKQA is expert at both. Whether building a Pixar-quality interactive online universe for Coke’s breathtaking “Happiness Factory” campaign (below), or masterminding a multimedia “alternate reality game” for Microsoft’s Halo 3, the digital powerhouse doesn’t just dream up mind-bending ideas, it actually writes the code that brings them to life. Which is why, after five consecutive years of profitability, AKQA is one of the most dangerous global forces in the ad industry. While ad holding companies and tech firms spent billions in 2007 to snap up digital shops, AKQA fended them off, opting instead for a $250 million investment from private-equity firm General Atlantic. In the meantime, the 700-person agency boosted revenues 39% to $100 million and added new clients such as Unilever, DoubleClick, and Cadbury Schweppes — on top of existing accounts with Nike and McDonald’s.
More about AKQA can be found here.
Bus operator Go North East claims to be the UK’s first cashless and paperless fare system allowing customers to order and receive tickets by texting “txt2go” to the number 60060. The system was developed by Go North East in partnership with IT services company Atos Origin and mobile-ticketing specialist Swiftpass.