clusters & connectors

Published
by
Rick
on February 19, 2008
in Social Media
. Tags: , , .

Tightly knitted online communities are “clusters” and manifestations of social media such as blogs and widgets are “connectors”.

Some people emphasize clusters over connectors; others connectors over clusters…

It’s all about clusters & connectors and getting them to work together to create the kind of momentum that’s difficult to slow down.