These are the 5 guiding principles I believe need to be implemented by companies moving into digital:
- Trust
- Identity
- Openness
- Innovation
- Simplicity
Each piece of work should strive to touch each of these 5 principles.
My name is Rick Williams and I'm Creative Development Director at AKQA, London. The thoughts on this blog are mine and not those of the company I work for.
Recent Posts
- One-To-Few Communication
- Some thoughts on sharing content
- How my online consumption is changing
- My take on Google/Adobe partnership with Chrome/Flash
- iPad UX design, articles, resources & insights
- Nice iPhone app with built-in incentives. Genius concept. Check it Out.
- Digital Democracy – some themes to look out for in UK General Election campaign
- Light Touch: Holographic Laser Projection is here
archives
- July 2010
- April 2010
- March 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- June 2008
- May 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- April 2007
- March 2007
- February 2007
- December 2006
- October 2006
- September 2006
- July 2006
- June 2006
- February 2006
co-workers
creative
flash developer
Categories
- advertising
- AIR
- akqa
- animation
- Apollo
- application
- ARGs
- automotive
- captology
- Creative Commons
- data visualisation
- dataportability
- delicious
- Design
- digital strategy
- Flash
- FlashForward
- Flex
- gaming
- hypermedia
- inspiration
- intenetTV
- interface
- iPad
- joost
- mobile
- music
- p2p
- patterns
- persuasion
- politics
- R&D
- Social Media
- Social Networking
- trends
- Uncategorized
- user experience
- video
- video distribution
- virtual world
0 Responses to “5 core principles”
Leave a Reply