Rick Williams



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Presidential Candidature, part deux

Back in February 2007 I wrote a post on the launch of the US Presidential candidates and how important digital would be in deciding the outcome of the next president of the United States.

Today, Super Tuesday will bring to an end to what started in February 2006. And it’s astonishing to me what difference digital has made to the experience.

Back then micro-blogging was barely a whisper. Twitter launched at SWMX in March of that year and John Edwards was the first to use it followed in quick succession by the other candidates.

At the time, I was very impressed with Barack’s choice of Brightcove to virally spread his ‘message’ and a little dumbstruck by Hilary’s choice of high quality Quicktime interviews (focusing primarily on news broadcasters and not bloggers picking up her sound bites). One truely seemed to understand the difference between digital and broadcast media whilst the other was pretending at the time that it didn’t matter. How times have changed.

All candidates not only twitter, but Google has teamed with Twitter to provide a Twitter/ Google mashup for Super Tuesday.

The very nature of how the candidates have been monitored has had to change.

Politics has moved on from sound-bites and newspaper spin. Discussion and debate online has fueled the need for openness, transparency and a new dialogue between the next president of the US and its people.

I wish them all a great deal of luck…and I hope brands have been paying attention :)

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Posted by on February 5, 2008.

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Categories: digital strategy, Social Media

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