“ArmchairGM is a community for passionate sports fans. Read, write, and talk about sports. Meet other fans of your favorite teams. Rate players, teams, and sporting events. Earn points and receive gifts.”
ArmchairGM is a company that has been bought by Wikia, a for profit wiki site created by the founder of Wikipedia. It combines the best parts of open source wiki software with social networking features such as adding friends, building a profile, creating groups and meeting people. It also offers users the ability to add ‘foes’ in addition to friends, since so much sport centres on rivalries.
This is something that sports brands should pay attention to and start to take part in. These are the fans, the die hards.
Here’s a screen grab of Didier Drogba’s page:
There’s some serious potential for sports brands and manufacturers to begin cross selling their own promotions, features and competitions on sites like these which will be seen by advocates (and rivals) of that athlete, team or sport.
I can see huge potential here…
