Facebook can segment some ads by gender and city, not even Google Ad Sense can be this accurate. Mashable wonders if this is clever or evil? I say clever, and if deployed correctly, the ads may be more relevant to the user –and less disruptive. Imagine if ads became so intelligently contextual that they are as valuable as news items on a feedreader.
Thanks to Jeremiah Owyang
On a side note, threebillion* released a video of some stats they’ve pieced together:
“32% of British 11-20 year olds said they would be happy to recieve advertising messages to their mobiles…71% said they would be happy to recieve advertising messages targeted to their particular interests”.
*3 billion is the size of the world’s population under 25yrs
