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	<title>Comments on: Facebook case study : Cadburys Wispa campaign</title>
	<atom:link href="http://www.pixelpod.co.uk/blog/2007/08/31/facebook-case-study-cadburys-wispa-campaign/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.pixelpod.co.uk/blog/2007/08/31/facebook-case-study-cadburys-wispa-campaign/</link>
	<description>ramblings of a creative developer</description>
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		<title>By: Facebook case study : Cadburys Wispa campaign &#124; Rick Williams &#187; Social Marketing</title>
		<link>http://www.pixelpod.co.uk/blog/2007/08/31/facebook-case-study-cadburys-wispa-campaign/comment-page-1/#comment-22051</link>
		<dc:creator>Facebook case study : Cadburys Wispa campaign &#124; Rick Williams &#187; Social Marketing</dc:creator>
		<pubDate>Fri, 18 Sep 2009 04:56:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.pixelpod.co.uk/blog/?p=106#comment-22051</guid>
		<description>[...] Facebook case study : Cadburys Wispa campaign &#124; Rick Williams [...]</description>
		<content:encoded><![CDATA[<p>[...] Facebook case study : Cadburys Wispa campaign | Rick Williams [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Revival</title>
		<link>http://www.pixelpod.co.uk/blog/2007/08/31/facebook-case-study-cadburys-wispa-campaign/comment-page-1/#comment-31737</link>
		<dc:creator>Revival</dc:creator>
		<pubDate>Sat, 16 May 2009 16:09:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.pixelpod.co.uk/blog/?p=106#comment-31737</guid>
		<description>It&#039;s amazing the reach and effect that social networking can have in shaping the growth and development of business in general. It really seems to be giving people at the grassroots level a voice again</description>
		<content:encoded><![CDATA[<p>It&#8217;s amazing the reach and effect that social networking can have in shaping the growth and development of business in general. It really seems to be giving people at the grassroots level a voice again</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Revival</title>
		<link>http://www.pixelpod.co.uk/blog/2007/08/31/facebook-case-study-cadburys-wispa-campaign/comment-page-1/#comment-21901</link>
		<dc:creator>Revival</dc:creator>
		<pubDate>Sat, 16 May 2009 14:09:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.pixelpod.co.uk/blog/?p=106#comment-21901</guid>
		<description>It&#039;s amazing the reach and effect that social networking can have in shaping the growth and development of business in general. It really seems to be giving people at the grassroots level a voice again</description>
		<content:encoded><![CDATA[<p>It&#39;s amazing the reach and effect that social networking can have in shaping the growth and development of business in general. It really seems to be giving people at the grassroots level a voice again</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: free slots</title>
		<link>http://www.pixelpod.co.uk/blog/2007/08/31/facebook-case-study-cadburys-wispa-campaign/comment-page-1/#comment-21875</link>
		<dc:creator>free slots</dc:creator>
		<pubDate>Mon, 09 Mar 2009 00:51:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.pixelpod.co.uk/blog/?p=106#comment-21875</guid>
		<description>Interesting.. 14,000 petitioners got them to change their mind.</description>
		<content:encoded><![CDATA[<p>Interesting.. 14,000 petitioners got them to change their mind.</p>
]]></content:encoded>
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	<item>
		<title>By: gambling</title>
		<link>http://www.pixelpod.co.uk/blog/2007/08/31/facebook-case-study-cadburys-wispa-campaign/comment-page-1/#comment-21868</link>
		<dc:creator>gambling</dc:creator>
		<pubDate>Wed, 25 Feb 2009 03:05:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.pixelpod.co.uk/blog/?p=106#comment-21868</guid>
		<description>A very interesting post. Thanks!</description>
		<content:encoded><![CDATA[<p>A very interesting post. Thanks!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: b8</title>
		<link>http://www.pixelpod.co.uk/blog/2007/08/31/facebook-case-study-cadburys-wispa-campaign/comment-page-1/#comment-21796</link>
		<dc:creator>b8</dc:creator>
		<pubDate>Tue, 14 Oct 2008 08:23:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.pixelpod.co.uk/blog/?p=106#comment-21796</guid>
		<description>is dat u naseer</description>
		<content:encoded><![CDATA[<p>is dat u naseer</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ladiiz</title>
		<link>http://www.pixelpod.co.uk/blog/2007/08/31/facebook-case-study-cadburys-wispa-campaign/comment-page-1/#comment-21795</link>
		<dc:creator>Ladiiz</dc:creator>
		<pubDate>Tue, 14 Oct 2008 08:23:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.pixelpod.co.uk/blog/?p=106#comment-21795</guid>
		<description>U alryt ladz</description>
		<content:encoded><![CDATA[<p>U alryt ladz</p>
]]></content:encoded>
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	<item>
		<title>By: Adil alumrock</title>
		<link>http://www.pixelpod.co.uk/blog/2007/08/31/facebook-case-study-cadburys-wispa-campaign/comment-page-1/#comment-21794</link>
		<dc:creator>Adil alumrock</dc:creator>
		<pubDate>Tue, 14 Oct 2008 08:21:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.pixelpod.co.uk/blog/?p=106#comment-21794</guid>
		<description>bond that</description>
		<content:encoded><![CDATA[<p>bond that</p>
]]></content:encoded>
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	<item>
		<title>By: It’s not what you know, it’s not who you know, it is what group you can set up &#171; Rob Ashwell 2.0</title>
		<link>http://www.pixelpod.co.uk/blog/2007/08/31/facebook-case-study-cadburys-wispa-campaign/comment-page-1/#comment-9627</link>
		<dc:creator>It’s not what you know, it’s not who you know, it is what group you can set up &#171; Rob Ashwell 2.0</dc:creator>
		<pubDate>Sun, 23 Dec 2007 11:34:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.pixelpod.co.uk/blog/?p=106#comment-9627</guid>
		<description>[...] Now then, what’s cooler, this story, or Facebook brings back Wispa?  [...]</description>
		<content:encoded><![CDATA[<p>[...] Now then, what’s cooler, this story, or Facebook brings back Wispa?  [...]</p>
]]></content:encoded>
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	<item>
		<title>By: renaissance chambara &#124; Ged Carroll &#187; Blog Archive &#187; Word of Mouth</title>
		<link>http://www.pixelpod.co.uk/blog/2007/08/31/facebook-case-study-cadburys-wispa-campaign/comment-page-1/#comment-8080</link>
		<dc:creator>renaissance chambara &#124; Ged Carroll &#187; Blog Archive &#187; Word of Mouth</dc:creator>
		<pubDate>Sat, 24 Nov 2007 15:02:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.pixelpod.co.uk/blog/?p=106#comment-8080</guid>
		<description>[...] on Facebook such as the HSBC student overdraft backtrack and the campaign to get Cadburys to reissue the Wispa chocolate bar were both orchestrated by marketers (the NUS and Publicis on behalf of Cadburys). I know that this [...]</description>
		<content:encoded><![CDATA[<p>[...] on Facebook such as the HSBC student overdraft backtrack and the campaign to get Cadburys to reissue the Wispa chocolate bar were both orchestrated by marketers (the NUS and Publicis on behalf of Cadburys). I know that this [...]</p>
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