Comments on: The death of the brand proposition and the rise of the brand story http://www.pixelpod.co.uk/blog/2007/07/05/the-death-of-the-brand-proposition-and-the-rise-of-the-brand-story/ ramblings of a creative developer Tue, 17 Jan 2012 08:56:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Michele http://www.pixelpod.co.uk/blog/2007/07/05/the-death-of-the-brand-proposition-and-the-rise-of-the-brand-story/comment-page-1/#comment-31833 Michele Mon, 07 Nov 2011 10:34:00 +0000 http://www.pixelpod.co.uk/blog/?p=59#comment-31833 just came across this article - Just do it is not Nike's brand proposition - that is the payoff line. And a Brand proposition is never one word. This is not correct at all.  just came across this article – Just do it is not Nike’s brand proposition – that is the payoff line. And a Brand proposition is never one word. This is not correct at all. 

]]> By: rickwilliams http://www.pixelpod.co.uk/blog/2007/07/05/the-death-of-the-brand-proposition-and-the-rise-of-the-brand-story/comment-page-1/#comment-21896 rickwilliams Tue, 12 May 2009 08:05:35 +0000 http://www.pixelpod.co.uk/blog/?p=59#comment-21896 Thanks for the comments BK, that sounds like a great way of going about it. Thanks for the comments BK, that sounds like a great way of going about it.

]]> By: BK http://www.pixelpod.co.uk/blog/2007/07/05/the-death-of-the-brand-proposition-and-the-rise-of-the-brand-story/comment-page-1/#comment-21895 BK Tue, 12 May 2009 03:38:44 +0000 http://www.pixelpod.co.uk/blog/?p=59#comment-21895 Rick, I wholly agree that stories help you to sell. <br><br>We teach our clients to craft 3 line stories around topics that they are experts in. Then we ask then to socialise them to their target audience - in person, online and in the traditional media. Those stories are a trail of gold dust that point the way to the gold mine that is their website or blog. Rick, I wholly agree that stories help you to sell.

We teach our clients to craft 3 line stories around topics that they are experts in. Then we ask then to socialise them to their target audience – in person, online and in the traditional media. Those stories are a trail of gold dust that point the way to the gold mine that is their website or blog.

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