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	<title>Comments on: The Branded Application&#8230;another take</title>
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	<description>ramblings of a creative developer</description>
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		<title>By: Evolving Storytelling &#38; Experiences in Advertising &#171; ditigal ramblings</title>
		<link>http://www.pixelpod.co.uk/blog/2007/07/05/the-branded-application/comment-page-1/#comment-6568</link>
		<dc:creator>Evolving Storytelling &#38; Experiences in Advertising &#171; ditigal ramblings</dc:creator>
		<pubDate>Wed, 15 Aug 2007 12:30:31 +0000</pubDate>
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		<description>[...] of these is a compelling story. The other is a compelling experience (or brand application). Both leverage digital technologies to bring the consumer closer to the brand. But I&#8217;m [...]</description>
		<content:encoded><![CDATA[<p>[...] of these is a compelling story. The other is a compelling experience (or brand application). Both leverage digital technologies to bring the consumer closer to the brand. But I&#8217;m [...]</p>
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		<title>By: Teknision: Branded Applications &#187; Want a Grand Prix? Think like a Start-up.</title>
		<link>http://www.pixelpod.co.uk/blog/2007/07/05/the-branded-application/comment-page-1/#comment-5734</link>
		<dc:creator>Teknision: Branded Applications &#187; Want a Grand Prix? Think like a Start-up.</dc:creator>
		<pubDate>Fri, 06 Jul 2007 21:46:09 +0000</pubDate>
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		<description>[...] hope that R/GA and Nike continue to evolve the application. As others such as Ryan Stewart, Pixelpod and Mac Randall have noted, Facebook&#8217;s application platform and Adobe&#8217;s AIR are logical [...]</description>
		<content:encoded><![CDATA[<p>[...] hope that R/GA and Nike continue to evolve the application. As others such as Ryan Stewart, Pixelpod and Mac Randall have noted, Facebook&#8217;s application platform and Adobe&#8217;s AIR are logical [...]</p>
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		<title>By: Evolving Storytelling &#38; Experiences in Advertising at pixelblog</title>
		<link>http://www.pixelpod.co.uk/blog/2007/07/05/the-branded-application/comment-page-1/#comment-5733</link>
		<dc:creator>Evolving Storytelling &#38; Experiences in Advertising at pixelblog</dc:creator>
		<pubDate>Thu, 05 Jul 2007 23:23:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.pixelpod.co.uk/blog/?p=78#comment-5733</guid>
		<description>[...] of these is a compelling story. The other is a compelling experience (or brand application). Both leverage digital technologies to bring the consumer closer to the brand. But I&#8217;m [...]</description>
		<content:encoded><![CDATA[<p>[...] of these is a compelling story. The other is a compelling experience (or brand application). Both leverage digital technologies to bring the consumer closer to the brand. But I&#8217;m [...]</p>
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