Small communities, big engagement

“Engagement” is becoming a new buzzword within social communities. Research suggests that more people within a community actively take part in it when it’s small. Larger sites, such as Digg, are run by far fewer, with over 50% of Digg’s homepage being controlled by the Top 100 Diggers and the majority just lurking.

More on the inequality of engagement can be read here.

Switch to our mobile site

Get Adobe Flash player