Monthly Archive for March, 2007

Social Media Marketing Tactics

30 social network sites are taken to task and broken down by Jane Copeland. She has put together a interesting piece titled “Social Media Marketing Tactics”. Instead of focusing on the usual social media sites, Jane looks at 30 different sites, their good and bad points, and who their target is. Jane provides a good overview of these sites and introduces somes new ones that you have probably not heard of before.

Small communities, big engagement

“Engagement” is becoming a new buzzword within social communities. Research suggests that more people within a community actively take part in it when it’s small. Larger sites, such as Digg, are run by far fewer, with over 50% of Digg’s homepage being controlled by the Top 100 Diggers and the majority just lurking.

More on the inequality of engagement can be read here.

Creativity & Design

I came across these presentations, some of which were very interesting…

The Six Webs

Some engineers at Sun Microsystems became dissatisfied with the limitations of the desktop PC and with kludgy TV remote controls. Bill Joy and his colleagues grasped early on the impact the Internet would have on both computing and entertainment. Back in the 90s, they decided to play out how technologies imbedded in daily life would evolve under the influence of the internet. They envisioned the “far” web, as defined by the typical TV viewer experience; the “near” web, or desktop computing; the “here” web, or mobile devices with personal information one carried all the time; the “weird” web, characterized by voice recognition systems; the “B2B” web of business computers dealing exclusively with each other; and the “D2D” web, of intelligent buildings and cities. (Sun’s programming language Java was a deliberate attempt at a platform for all six webs.)

Joy sees the six webs as a great organizing principle for understanding how the internet will continue to change. He believes the “here” web will figure most prominently in our lives, with its “nomadic idea that instead of being tethered to an office, we carry around things of most interest to us.” He notes the increasing “cleavage between entertainment authored for the ‘here’ and ‘far’ webs.” The latter is dominated by such corporate interests as game companies intent on copy protection and rights management, while the “more anarchic world” of the internet leads to more interesting content, such as personal publishing, housed best on the “here” web. Says Joy, “Doing things with people you know through a small screen makes enormous sense.”

The Six Webs, 10 Years On – Bill Joy

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